Friday, July 20, 2007

It's all about Passion

And that is what I am looking for in the bike shop. At some point in my life I started to realize that the most important part of a shop is the passion that the employees emanates. This is what consumers feel and realize when they come in. I am not trying to say that the guy that comes in for a presta adapter cannot realize this. When an employee is committed to the shop that is an aura that will make the shop shine, that will atract the serious cyclist.
It is important for more senior employees to show this to the young ones and make their eyes open. The cycling world is a never ending enigma, full of mysteries and anecdotes. I thank the older dudes at work for trying to convey this message. Because at the shop we should talk bikes, not cars, not ball sports.
Keep riding,
Ari

1 comment:

  1. Fu....that ball sport and auto talk. There's enough meatheads around flapping their lips and a bike shop should be safe haven from that bullshit.

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